Tania Louise Cosmetic Design
Tania Louise Cosmetic Design delivers honest services with attention to detail. Saving time and the hassle of having to design brows each morning. Passionate and focused about providing a service that keeps on giving, giving clients the confidence everyday.
When Tania first approached me, she was eager to establish a strong brand identity from the very beginning. She wanted to stand out with a unique, professional, and sophisticated design that embodied her values and approach to cosmetic design. Her vision was for a sleek, clean aesthetic that would differentiate her business and resonate with her clients. Together, we crafted a brand that not only aligns with her high standards but also sets her apart in the competitive market.
Scope
+ Brand identity
+ Brand Guidelines
+ Business Card
+ Appointment Card
+ Brochure
+ Aftercare Flyer
+ Gift Voucher
+ Stickers
+ Website
The Process
Calming | Fresh | Unique
Sophisticated | Elegant | Professional
After Tania completed the Brand Strategy workbook, I dove deep into her brand development, focusing on how best to capture her vision and business needs. I developed two eye-catching branding concepts, each tailored to reflect her goals and requirements. Tania connected immediately with the first concept, appreciating how well it aligned with her desired image, and opted to proceed with it, requiring minimal revisions.
To help Tania fully envision her new brand, I mocked up potential social media layouts, giving her a broader perspective of how her brand would be seen and positioned in the marketplace. This, along with developing a variety of print collateral to support her branding, helped bring everything to life. As we finalised the project, Tania became increasingly confident in her brand’s identity, feeling proud of how it captured the essence of her business and set her apart in her industry.
My Clients Experience
“You show confidence with your work. You remain calm during what is an overwhelming time with trying to navigate setting up a business. I came into this experience with an open mind and really allowed you to take control and come up with a design/ identity that you felt represented me and my business journey. Both designs proposed I loved however with giving you a specific rule of ‘nothing typical of the industry ie; colours’ YOU NAILED IT! The concept is quite unique but fitting. .” – Tania
The Result
Branding
Tania Louise Cosmetic Design is a cohesive and sophisticated identity that flows seamlessly across both digital and print collateral. The brand featuring a unique color palette designed to evoke calming, fresh, and sophisticated vibes. With cool tones like mint and lilac, complemented by a cool grey and rich black, the overall effect is sleek and professional while maintaining a soothing aesthetic.
From the unique colour palette to the sleek, modern design elements, every aspect of the brand aligns perfectly with Tania’s vision. Whether showcased on her website, or printed materials, the branding maintains a consistent and professional aesthetic. This unified approach ensures that Tania’s business is represented in a way that resonates with her clients, reflecting her attention to detail and setting her apart in the cosmetic industry.
“I feel confident and proud to have my brand on display. I think having a professional image and design with the first glace gives the impression of confidence but also a genuine comfort in knowing my clients are at a professional place.”
– Tania
Website
Designing and building the Tania Louise Cosmetic Design website was a rewarding process focused on creating a sophisticated and clean online presence that reflects the professionalism and attention to detail Tania brings to her services. The website’s sleek design mirrors the unique, hassle-free experience Tania offers her clients, allowing them to feel confident and save time in their daily routines. Through an intuitive layout and refined aesthetics, I ensured that the site speaks directly to her target audience, while maintaining a modern, approachable feel. The result is an engaging platform that elevates her brand, showcases her expertise, and successfully communicates the high-quality, confidence-boosting services she provides.