Maria Frasca Private Hair Studio

Maria Frasca Hair Studio is a local Mildura hair salon studio that focuses on all aspects of women’s hair colouring and cutting, weft hair extensions, hair loss and styling. Her target client is just women from 18 up and creates custom experiences for each of her clients. Whilst there are many hair salons in Mildura, Maria is the only one that specialises in exclusive high quality hair extensions.

Maria came to me, as she was moving into a new building in the heart of Mildura City. As Maria was expanding her already established business of she wanted a new fresh minimal look that matched her business personality and niche. My goal was to create a unique and high quality brand style that adds additional value to Maria’s salon.

Scope

+ Brand identity
+ Brand Guidelines
+ Business Card
+ Appointment Card
+ Info Card
+ Gift Voucher
+ External Decal

 

The Before

Divine Skin Clinic Old Logo

“I felt like it was the perfect time to rebrand ahead of my new studio opening. I wanted a cleaner, higher quality, more recognisable brand. My old brand was dated, I felt it didn’t represent me or my story. -Maria

The Process

Minimalistic   |  Luxurious    |  Soft
Unique   |   Elegant   |   Timeless

I developed several concepts for Maria that aligned with her brand identity, accompanied by mood boards to give her a clear sense of direction. The concepts were minimalistic, luxurious, soft, unique, elegant, and timeless. Maria quickly selected a concept, and from that point on, the rest of her brand collateral came together with minimal revisions.

Creating her business cards, appointment cards, and gift vouchers was seamless, particularly as we chose luxurious, textured paper stock that complemented her style. The final brand identity harmoniously reflects her vision and has come together beautifully.

My Clients Experience

Michelle was professional, very creative and always quick to respond. I was so excited receiving my branding for the first time, I absolutely loved that Michelle was able to represent me and my services through my brand. Michelle works closely to understand the business so she can deliver a successful design that represents you. Michelle was amazing to work with! I loved every step of the design process.– Maria

The Result

Branding

Maria’s brand identity exudes elegance, high quality, and luxury, creating a timeless and premium experience for her clientele. When clients walk through her doors, they are immersed in an atmosphere of style and perfection, not only through the exceptional services Maria provides but also through the look and feel of her branding, which is designed to leave a lasting impression.

The unique, minimalistic brand style reflects the custom, high-end services Maria offers, with carefully chosen font styles and a refined color palette that symbolize the personalized experience she delivers to each of her clients. This cohesive brand identity embodies both sophistication and the quality of her studio, ensuring a premium experience from start to finish.

“I feel rebranding has helped engage with new clients, showing I’m keeping my brand current, on trend, professional and authentic.”

– Maria

“Michelle will bring your brand to life. Michelle has rebranded my business, and done a brilliant job capturing my vision perfectly. Printing quality is exceptional! Highly recommend!!

-Maria