Manna and Hive
Manna & Hive is all about seeing believers live freely and confidently in their God-given identity. A warming, timeless, playful and organic brand style that aligns to the brand identity of, empowering and equipping people to live out their lives boldly, brave and courageous.
Mel came to me wanting to refresh her branding, as she was done with her ‘clunky canva logo’. She finally took the steps and decided it was a necessary investment in her business. Mel wanted to upgrade to something more professional, user friendly and wanted to be able to create a cohesive look with the content she created.
Scope
+ Brand Identity
+ Brand Guidelines
+ Post Cards
+ Social Media Templates
+ Email Signature
The Before
“As a start up business with little to no ‘spending budget’, I had resorted to cut and paste tactics to get some sort of branding to my name. It was really difficult to make it feel like ‘me’ and didn’t represent me very well. I was tired of trying to make it work and I continually chopped and changed my style to find the right fit, without really ever being able to land on what felt right to me.” -Mel
The Process
Playful & Organic | Warm & Honest | Calm & Free
Timeless & Confident | Equip & Empower
Mel thoroughly filled out her Brand Identity Questionnaire, which gave me a great insight into her thoughts and everything about her business. I then researched, deeply explored and developed 2 concepts. Concept 2 being the winner, full of symbolism. Mel had minimal detailed changes to enhance and align her brand further.
“I realised I have a very definitive taste and that once something is in my mind, I find it hard to recalibrate to a new idea. Michelle did a great job interpreting each version of feedback and making tweaks to bring the vision to life.” – Mel
My Clients Experience
“I was initially really worried that my fussiness would get in the way of finding the right fit for creating a new brand – that and not being able to articulate what it was I wanted to see and experience when I looked at my branding (or what others would!).
Michelle gave me all the tools and time I needed to be able to pull together the look and feel I was going for. I really appreciated the practical elements of how she led me through the process, including getting really clear on the message of Manna & Hive.
She gave me room to change my mind and nut out what didn’t feel quite right. I had so much peace of mind throughout the process, and despite my apologies for being a difficult client, she encouraged me it was all part of the process.” – Mel
The Result
Branding
The final result combines playful, calming colors with clean, organic typography that feels flowy—like a bee gracefully flying through the air—paired with the wisdom of serif typography. The wave and connection in the lettering symbolise the journey a person embarks on to discover their God-given identity. There’s also a ripple effect, representing how Mel impacts people’s lives every day.
A subtle diamond spark is included, symbolising the hidden wisdom that emerges from working with Mel. This brand identity was designed with a minimalistic approach, recognizing that our minds are often ‘busy and clouded.’ Soft, feminine supporting graphics further enhance the dreamy quality of the design, bringing a sense of calm and clarity.
“Working with Michelle has meant my brand now has a cohesive look and evokes emotions that are in keeping with what my business represents to my clients. I feel my brand palette and logo communicate what I’ve always desired them to. The final result is engaging, authentic and very much me, which is valuable because I am the face behind my brand! I adore the outcome and can’t wait to reveal my brand suite to the world.” -Mel